So you think you can 'trast?

Advertisement creation has been a required trade since the dawn of the internet. It may seem like an easy job... until you try to make a perfectly symmetrical ad with proper color schemes. Anyone can go on a simple design program and put some text over a solid coloured background, but that doesnt mean it will look correct. Below I have laid out 3 examples of contrast, 2 bad and 1 good. The orange and red text with the bright background is very hard on the eyes and at times hard to read. The black text however is a much darker shade than the orange background so our eyes can differentiate them better, this is called CONTRAST.